“Alone, computers are powerful tools. The Internet, however, provides even more potential. For businesses and government entities, the Internet provides a means of allowing customers to handle accounts without having to come to a physical location or talk on the phone. When Internet-accessible information is not secured, however, the consequences can be disastrous.
Databases often store social security numbers and credit card information, which can be used to rob victims and steal identities. One breach can lead to millions of compromised identities, so syndicates in China, Russia and elsewhere are investing a significant amount of time and energy into launching these attacks.
As more organizations move to cloud-based operations, the importance of Internet security is being emphasized. The cloud paradigms require that information be made available over the Internet; personal documents are stored on remote servers. Top-notch security is essential for preventing this information from being stolen. Businesses, in particular, are at great risk; stolen internal documents can cause a tremendous amount of harm.”
Mobile Responsive Design
“We live in a world where our sites our not only being visited by a variety of different devices and screen sizes, but the same customers are returning to our sites at different times using these different devices. This means that, to best support their experience, our sites must work well regardless of which device they may be using at a given time. The same content that they have access to on one devices must be present when they return on other devices to ensure consistency in the information that they are seeking.
If a customer is visiting your site looking for information or using a specific feature, and they return later on a different device but cannot find that same information (perhaps because you decided to not include it on a “mobile-only” version of the site), then you run the very likely risk that that person will simply leave your site and take their business elsewhere. By ensuring consistency of information across all devices, but with a layout and experience suited to each individual screen size, you do your best to support your customers and do not give them any reason to abandon your site halfway through their overall experience.”
“Getting people to your site means very little unless you can keep them there. That’s why aesthetics are crucial. Most people like attractive things. Think about it, if you see a person who is good looking are you not more likely to look at them longer than a person who is less attractive? How about if you were to visit a park? If the park has brown grass and dead trees and has little to offer in the way of scenery, then how much time would you want to spend there, especially when the park just down the road is full of beauty? The same applies to a website; if the site is attractive and aesthetically appealing then people are far more likely to be drawn in for a longer period of time. If not, then they will move on to the next one. “Design”, as one web designer put it, “is what articulates your marketing message.”
“Why would your business want to use social media? Good question. With platforms such as Twitter, Facebook, LinkedIn and Instagram you can get generate tremendous online exposure for your brand, allowing you to showcase your products and services. Social media helps you listen to what people are saying, including your customers, prospects, peers and competitors. You can generate leads through all the major social networking sites (Twitter is very effective for this, particularly in B2B). This will help you to attract more customers, who you can dazzle by providing a personal touch, building relationships and driving loyalty. All of this can be accomplished for a low cost without sacrificing quality.”
“When customers are deciding on a purchase, they start by looking online. Your website is your showroom, where customers can research your product and see all the reasons it is right for them. Now imagine that same product was just a couple of clicks away from being theirs. A well-designed eCommerce site can influence purchase decisions by showcasing your product at its best, and making it as easy as pie to take action and make a purchase. Staples’ customer-friendly online shop has been such a success that they have scaled back their bricks and mortar stores in favor of it. Their secret? A searchable and convenient catalog that makes purchasing easy, with plenty of product reviews to encourage that sale.”